Intensifying the intimacy beauty assistants can have with customers on the shop floor is where growth is for all brands. The personal touch counts. Canfield Beauty, a new initiative of Canfield Scientific, the global leader in skin imaging systems, services and products, has launched NEXA®, a handheld mobile imaging device that alone or with its complementary booth system empowers beauty brands to improve the customer experience, enhance their level of service and create an engaged and loyal following through the use of mobile, quality skin imaging technology.
The beauty industry as a whole is booming and as the skin care industry has witnessed a shift in demand from older consumers to a growing younger consumer base, so it’s not surprising to hear that consumer interest in skincare is trending up.
At recent cosmetics and personal care industry events across New York City beauty tech makers were exhibiting imaging systems, product development (and full lifecycle) software, as well as in-store digital tools and toys. Here, Cosmetics Design takes a little tour of what’s new in digital.
Beauty Store Business Magazine - Canfield Beauty, a leader in skin imaging systems, launched NEXA, a skin imaging solution created to enhance the in-store customer experience. Sold as the NEXA Studio, beauty retailers or brand consultants receive a versatile handheld NEXA compact and photo booth.
By Tracey Greenstein on September 22, 2017 - WWD Featured Article
Cosmetics-Technology.com - US-based imaging technology developer Canfield Scientific’s beauty initiative has introduced new handheld mobile imaging device NEXA to enhance retail beauty experience.
Building on more than 30 years of expertise, new initiative introduces mobile cloud-based skin imaging solution with patented technology to meet specific needs of retail beauty industry.
Canfield Beauty introduced NEXA®, a handheld mobile imaging device that alone or with its complementary booth system empowers beauty brands to improve the customer experience, enhance their level of service and create an engaged and loyal following through the use of mobile, quality skin imaging technology.